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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

What Clients Are Saying

Real experiences from buyers and sellers who trusted Paul with their real estate journey.
Amber S.

Amber S.

Paul Lademan with Key Realty in West Branch comes highly recommended! He is super knowledgeable and professional. Responds quickly and is on top of getting showings set up. He was such a pleasure to work with!
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Joyce R.

Joyce R.

Paul Lademan did a great job helping me sell my house in West Branch. He worked through the negotiations and everything went smoothly. Key Realty and Paul are top-notch and I would highly recommend them.
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Kevin W.

Kevin W.

10 home bids, veteran friendly, very reliable and understanding and helps to make informed decisions.
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Cory B.

Cory B.

Paul maintained excellent communication and was very patient with us during the long inspection process and our subsequent exploration of the property. We appreciated his punctuality and timeliness.
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Bailley L.

Bailley L.

Paul was absolutely wonderful to work with. In this crazy market, we never felt pressured into anything and he gave us great advice along the way. He was always on top of getting our showings scheduled as soon as homes hit the ...
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Denise H.

Denise H.

Paul Lademan of Key Realty made selling our home a breeze. Great communication, knowledge and a pleasure to work with. We would highly recommend him for your buying or selling needs.
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Michael K.

Michael K.

Paul Lademan made selling our home simple and easy. He always available for questions. We felt confident through the whole process. We would highly recommend Paul to sell your home.
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Bill L.

Bill L.

Paul Lademan from Key Realty helped us buy our house/property in Alger. He was very professional, experienced, helpful in every way and was always looking out for our best interest. I appreciated his honesty and demeanor and wo...
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Jamie L.

Jamie L.

Paul Lademan at Key Realty did an awesome job helping us close on our new home. He stayed on top of everything and kept us informed every step of the way. Highly recommended.
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Dennis W.

Dennis W.

I would recommend Paul to anybody that Needs to sell their house or to purchase a property. I really enjoyed my experience with Paul He follows up with you to make sure everything is good. Me and my wife were really happy with ...
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Joerin A.

Joerin A.

Paul Lademan from Key Realty WB was absolutely wonderful to work with. He was knowledgeable of the area and a fantastic communicator. Paul went above and beyond to help from start to finish with our home purchase!
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Katy M.

Katy M.

Paul was a wonderful realtor to work with every detail of the purchase was a great experience. Very prompt with all are questions and showings.
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Ronald S.

Ronald S.

My wife and I had the pleasure of working with Paul as our buying agent. We were very impressed with his honesty, competence, and outstanding communication during the entire process. Purchasing a home or property can be a daunt...
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Cheryl B.

Cheryl B.

Paul is a wonderful Realtor that made my selling experience smooth and easy. He is knowledgeable, friendly and is always there to answer any of your questions or concerns. I highly recommend. Paul for all your real estate needs.
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Brian C.

Brian C.

Paul was a pleasure to work with. He stood up and stepped in to help us. Facilitated a quick and efficient closing. A stand up quality guy you can trust to accommodate and assist you with every aspect of your realtor needs.
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Renee D.

Renee D.

Paul is a great realtor who made our purchase as easy as it can be. Any questions I had, he was always available and there were no dumb questions. I would highly recommend Paul Lademan as your realtor!
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David M.

David M.

Paul Lademan was a pleasure to deal with as our Buyer agent. Anything we asked him to do or help with he did with efficiency and great competence. We did not have a lot of experience, but in the Realty business he is the best w...
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Yolanda S.

Yolanda S.

If you are in need to buy or sell Paul Lademan of Key Realty in West Branch is the person to call! Had called him and shared I wanted to put my cabin on the market. He came by and Paul walked me through all that needed to be do...
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Michelle W.

Michelle W.

Paul was great! He helped us through the sale of my mom’s house and we couldn’t done it without him. We are down state and he stepped in and was there for the appraisal and took care of other essentials so we didn’t have to tra...
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Paul W.

Paul W.

Paul Lademan met and exceeded expectations. Offer and sale in just a few days.
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